CGI concepts for Balenciaga
by Zakhar Samarchenko
Details
This project blends digital art with fashion, creating visuals that transcend mere representation and become compelling visual stories.
Services
CG product video
Year
2024
In our work with Balenciaga, we sought to reflect this boldness by blending digital art with fashion, creating visuals that go beyond traditional representations. Our work becomes an extension of Balenciaga's visionary design philosophy, pushing the boundaries of how fashion is visually perceived in the digital space.
Through 3D craftsmanship, every detail from fabric textures to the hyper-realistic floating sneaker is designed to capture attention, inspire intrigue, and elevate the brand's aesthetic identity. Each frame is a curated narrative, precisely engineered to engage, captivate, and define the fashion pieces it showcases.
Credits
Creative Direction
Dave Johannson
Maya Lunda
Motion Design
James Weider
Design
Mike Smith
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